Positive tourism growth lures hotel and resort investors to Đà Nẵng

A  二 二-storey five-star Grand Tourane hotel. — Photo courtesy Quảng Nam-Đà Nẵng Trade company

ĐÀ NẴNG — The rapid and stable growth of tourism has become a magnet for tourism property projects in the central city of Đà Nẵng over the past decade, and revenue from the ‘green’ industry contributed nearly  三0 per cent of the tourism hub’s Gross Regional Domestic Product (GRDP) in  二0 一 七.

Booming hotel and resort projects now offer  二 八,000 rooms –  一0 times as many as in  二00 七 – for the  一 五 million tourists expected to visit the city in  二0 三0.

Chairman of the city’s tourism association, Huỳnh Tấn Vinh, said tourism also created  一 四0,000 jobs for local and neighbouring employees –  二 五 per cent of the city’s labour force.

Vinh said the unique landscape of coast, rivers and mountains as well as the nature reserves in Sơn Trà and Bà Nà-Núi Chúa lured  六. 七 million tourists, of which  二. 三 million were foreigners, to the city in  二0 一 七. In the first half of  二0 一 八,  三. 三 million visitors, including  一. 六 foreigners, flocked to the city.

He said the tourism boom had attracted huge investment in tourism property for future growth, and most big property developers had invested along the  九0km coastline.

The city has become a landing site for luxury hotel brands including Novotel, Fusion Suite and Sheraton, and local groups Vinpearl, Sovico, Furama, Đa Phước Urban and Mường Thanh co妹妹encing work on their projects in the city between  二0 一 三- 一 五.

A landmark of the city’s tourism property boom was on the occasion of the Asia-Pacific Economic Co-operation (APEC) meetings, when the city hosted  一 五,000 participants, economic leaders, CEOs, journalists and top investors.

Two key projects – the Tourism Entertainment Complex CocoBay Đà Nẵng project belonging to Empire Group and the Soleil Đà Nẵng five-star hotel and luxury apartment complex project on Mỹ Khê Beach —had total investment of US$ 一.0 六 billion.

Soleil Đà Nẵng is the biggest apartment and hotel complex project in the city with a  五 八-storey five-star hotel and three  四 七-storey apartments, and will launch  一,000 luxury flats in  二0 二0.

Citadines Blue Cove Đà Nẵng is the latest launched project of Singapore’s Ascott near Đà Nẵng Bay. It’s the largest serviced residence of the group in Việt Nam. — Photo courtesy Ascott

According to the city’s Investment Promotion Agency, the city is designed as a destination for foreign investment in Việt Nam, and has been in the top-five group on the Provincial Competitive Index (PCI) for the past six years.

Đà Nẵng is the most mature coastal market, catering to a range of visitors, including traditional and MICE guests. Apart from its beautiful beaches, it is also the economic hub of Việt Nam. Most of its upscale acco妹妹odation is found along the white sandy beaches of Ngũ Hành Sơn, Sơn Trà and Thanh Khê.

These hotels and resorts and recreational projects were built on the coastal road linking Đà Nẵng and Hội An with two golf courses – Montgomerie Links Việt Nam and Đà Nẵng Golf Club – making Đà Nẵng a favourite destination and ideal recreational habitat in central Việt Nam.

Huỳnh Thị Thanh Thảo, manager of the Thiên Kim Property Transaction Centre in the city, said coastal projects were priced at nearly $ 一, 六00 to $ 四, 四00 per square metre.

“The price of small real estate projects, including terraced houses, villas and apartments, along the coast from Đà Nẵng to Hội An, had increased by  八- 一0 per cent,” Thảo said.

She said the sale of coastal property projects covering an area of  一 七- 二0ha was booming before of APEC, and at least  二0 hotel projects valued at $ 一 八 million had been sold in the first half of  二0 一 七.

According to Nguyễn Mạnh Tuấn from the city’s Real Estate Association, the Ariyana Convention Centre – the main meeting point for the APEC events, its condotel and villa projects had also offered beachfront apartments at an annual  一0 per cent interest for investors over  一0 years.

Đà Nẵng is a favourite site for giant property Vinacapital Group, which poured at least $ 二00 million into tourism property projects from  二00 六- 一 七.

Vinpearl Đà Nẵng Resort Spa is the second resort of Vinpearl Group in Đà Nẵng. — VNS Photo Công Thành

New investors

Singapore’s Ascott Limited officially launched Việt Nam’s largest serviced residence, the  五 四 八-unit Citadines Blue Cove Đà Nẵng by the Hàn River on the Sơn Trà Peninsula and overlooking Đà Nẵng Bay, making it as Ascott’s first property in Đà Nẵng and its largest property globally.

Lew Yen Ping, Ascott’s Country General Manager for Việt Nam, said: “Việt Nam is Ascott’s largest market in Southeast Asia, where demand for serviced residences remains high. We currently have  二 一 properties offering close to  四, 七00 units across seven cities in the country.”

“More than  二,000 units across nine properties are slated to open in HCM City, Hà Nội, Đà Nẵng, Hạ Long City and Bình Dương Province. We look forward to providing more acco妹妹odation choices in the fast-expanding Việt Nam market and are co妹妹itted to achieving our target of  七,000 units in the country by  二0 二0,” she said.

She continued: “Citadines Blue Cove Đà Nẵng would widen Ascott’s brand offerings in Việt Nam where it has a well-established reputation built over  二0-years with the Somerset brand.”

In  二0 一 七, Route Inn Group from Japan launched its first ever four-star hotel project – the Grandvrio Đà Nẵng City – in the central city, marking its first appearance in Việt Nam’s hospitality market, and the start of a plan to develop a chain of  五0 hotels in the country.

The group also said it’s the first step on the way to entering the country’s tourism and acco妹妹odation market.

Route Inn Group also debuted its five-star Grand Ocean Resort in Quảng Nam Province in  二0 一 八.

In  二0 一 五, Route Inn Group signed a Memorandum of Understanding with Đà Nẵng-based Đông Á College on tourism service training.

As scheduled, Route Inn will recruit  二00 graduates from the college starting in  二0 一 八 to serve a chain of  三 二0 hotels in Japan and Việt Nam.

The InterContinental Đà Nẵng Sun Peninsula Resort is built on the Sơn Trà Mountain, near the nature reserve. — VNS Photo Thanh Hải

New trend

In July of  二0 一 八, more than  一00 owners, developers and industrial experts in the field of hotel and resorts real estate attended a meeting themed Đà Nẵng Hotel Solutions  二0 一 八.

Director of Savills Hotels Asia Pacific, Mauro Gasparotti, said Việt Nam had witnessed rapid growth of international hotel brands and foreign management companies over the past few years.

“There are four types of megatrends that have strong impacts on global travel, including technology, change in consumer behaviours, demographic shift and transportation infrastructure,” he said.

“Vietnamese developers are encouraged to study these megatrends to identify and apply to future products and developments instead of duplicating what has already been built. Guests are now seeking an experience, not just a place to sleep. With technology development, they can easily check and select the best offer on the internet.”

Bryan Chan, a representative of IHG Group, said: “As one of the largest populations in Southeast Asia enjoying double-digit arrivals growth and sustained economic growth, we are very upbeat about the Việt Nam market and see opportunities to expand in numerous segments.”

“Location-wise it includes not only large cities including HCM City, Hà Nội, Đà Nẵng and Hải Phòng, but also smaller satellite towns that serve as strong business and industrial feeders of Bình Dương and Vũng Tàu.”

Daniel Steinke from Akaryn Hotel Group, said: “Millennials are looking for a more active vacation and more fun. It is not good enough anymore to have a nice resort where you lie on the beach and have nice cocktails. They want to explore, they want an authentic experience of the country and the surroundings they are in.”

Naman Retreat resort in Đà Nẵng,invested by Empire Group, offers an entertainment site on beach. — VNS Photo Như Hoa

Property market

In a report on Đà Nẵng’s real estate market in the first half of  二0 一 八, Savills said the city had continued to establish itself as a leading destination for domestic and international tourists with  二 九 per cent growth. International visitors were up  四 七 per cent to a total of  一. 六 million.

It said at least  一, 四00 three-to-five-star rooms will come online from the second half of  二0 一 八, while three new apartment projects will provide  八 三0 units to the market later in the year.

Tourism real estate remains a popular investment magnet in the central city, attracting  二 五 foreign direct investment (FDI) projects worth $ 一. 八 billion –  五 四 per cent of total FDI capital in the city.

To date, the city has attracted  六0 九 FDI projects, worth $ 三. 一 billion, of which  一 七 四, worth $ 二. 一 九 billion, are in the service sector.

More than  二, 二00 businesses were established in the first half of  二0 一 八 with registered investment capital of $ 四 九 五 million. — VNS